Throughout my career, I have found that those brands that are consistent with their essence are the ones that better reach the heart of the consumer.
Our founder, Patricia Cruz, has worked as head of communications for more than 20 years for luxury brands such as Bvlgari or Chanel and previously in the pharmaceutical laboratory Sanofi-Synthélabo. She is one of the most recognized communication professionals in the sector.
Patricia has held for 20 years, first at Chanel and later at Bvlgari, the # 1 ranking both in print and digital press appearances. In the last two years, before starting her agency, she managed to double the editorial quantitative valuation compared to direct competitors, even with half the advertising investment.
She has been named one of the 500 most influential women by Yo Dona magazine. Patricia is an advocate of personal relationships and closeness, both with brands and press and opinion leaders. Her specialty is creating and telling stories. Revealing the spirit of the brands she works with and above all, transmitting it to the public with the passion that coherence gives.
She is a specialist in organizing the most impressive events, whatever their size, aswell as creating the most extraordinary content.
Patricia’s young team of experts in digital communication provides the agency with the most cutting-edge vision.